The Smell of Coffee

The first chain of fair trade espresso bars

The Smell of Coffee is an initiative of NovoTRADE and four organizations of small coffee farmers in Central and South America. The pilot store of this future chain of fair trade espresso bars opened its doors in Rotterdam in January 1999. Come and take a look in Rotterdam, and try our high quality coffees. For instance, our house blend, Café Amigos, or our Peru Orgánico, a surprising organic coffee from the Peruvian highlands.

The Smell of Coffee is located in Rotterdam, in the modern office area south of where the river Maas divides Rotterdam into two parts.  Find us at Wilhelminaplein 41, under the glass roof that unites the office buildings of the Wilhelminahof. The Smell of Coffee is right at the main exit of the Wilhelminaplein metro station.

Development opportunities through an innovative commercial relationship

The Smell of Coffee is a unique example of an innovative commercial alliance between small farmers in the South and entrepreneurs in the North. Through their participation these small farmers become active players in the market, not only as coffee suppliers, but also as entrepreneurs. As shareholders, retaining 40% of the shares, they gain a say in the company and access to future profits.

Socially responsible business

The basic philosophy of The Smell of Coffee is that a company should recognize its responsibility to the society it is part of and on which it relies. In practice this philosophy means a respectful attitude towards all the stakeholders involved in whatever way in the company and its activities.

Future plans

Our aim is to become an international chain of espresso bars, starting in the Netherlands. If you are interested, send us an e-mail, write us or call us. Your opinions and suggestions are always welcome.
Address   The Smell of Coffee
Domineesbergweg 26
3911 WP Rhenen
HOLLAND
Tel. +31/ (0)317 / 619 557
Fax +31/ (0)317 / 619 577
Email smellofcoffee@novotrade.nl
photo gallery
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Our location in RotterdamThe barBarista at workOutdoor cafeCustomersCustomersCoffee farmerCoffee farmerCoffee berriesGrinderCoffee beansCoffee berriesCustomersCoffee farmers
 
email: smellofcoffee@novotrade.nl
last updated: 20 october 2000